Ahmad, Bilal - In: Journal of tourism, sustainability and well-being 11 (2023) 3, pp. 175-187
were analysed to study the mediating effect of subjective norms, attitude towards behaviour and perceived behavioural … the pandemic. It was found that the mediating effects of subjective norms and attitude towards behaviour were significant … tourists by applying the Theory of Planned Behaviour (TPB). For the purpose of investigation, the data from 170 respondents …