To stimulate sales of sustainable products, retailers need to know whether their in-store instruments effectively influence their market shares. This study uses actual sales data and a multilevel modeling approach to describe the market shares of sustainable brands according to price level,...

When buying wine, consumers often need to infer unobservable characteristics of the wines that are available. Product scarcity in the store can signal that the quality of a wine is high, either because the product is deemed exclusive (when scarcity is supply-caused) or because the product is...

Obesity is increasing worldwide and the problem is particularly serious among lower income groups. Front-of-pack nutritional warning labels are a prominent regulatory tool that have been implemented or are currently debated in many countries. Existing studies document that warning labels...

Regulators legislate businesses’ use of claims on product packaging by mostly focusing on textual claims and the extent to which they could potentially mislead consumers. Interpreting textual claims generally requires consumers to engage in extensive and deliberate processing (so-called type 2...

Retailers need to decide on the content and structure of their product assortments, and thereby on the degree of variety that they offer to their customers. This paper compares measures of assortment variety and relates them to underlying variety components. We conceptualize assortment variety...