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Factors affecting consumers' purchase decisions on green products in a developing market
Watcharapoj Sapsanguanboon; Wethaya Faijaidee - In: World review of entrepreneurship, management and … 20 (2024) 2, pp. 256-271
Persistent link: https://www.econbiz.de/10015055518
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Effect of spirituality and ethics on green advertising, and the multi- mediating roles of green buying and green satisfaction
Jalees, Tariq; Qabool, Sahar; Zaman, Syed Imran; Kazmi, … - In: Cogent business & management 8 (2021) 1, pp. 1-26
.e., green brand, green satisfaction, green advertising, green buying behavior, and spirituality ethics. The study has taken a …), it (green satisfaction) has significant mediating roles on ethics (ET) and green buying behavior (GBB) (H8); spiritually … (SP) and green buying behavior (GBB) (H9); ethics, and green satisfaction (H10); Spirituality and green satisfaction (H11 …
Persistent link: https://www.econbiz.de/10012659528
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The mediating mechanism of consumer ethical beliefs in determining the influence of cynicism and empathy on green buying intention
Dissanayake, D. M. Sachinthanee - In: Vidyodaya journal of management : VJM 8 (2022) 1, pp. 25-46
Persistent link: https://www.econbiz.de/10014233575
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Steeling the race: "Green steel" as the new clean material in the automotive sector
Muslemani, Hasan; Ascui, Francisco; Xi, Liang; … - 2022
This paper aims to examine consumer behaviour towards, and the willingness to adopt, ‘green steel’ in the automotive sector. Semi-structured interviews were held with experts from global, regional and country-specific industry associations and automakers. This paper appraises potential...
Persistent link: https://www.econbiz.de/10013040958
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Adoption and consumption patterns of green products : an exploratory study amongst green consumers in Durban
Chauke, Obed Freedom; Tlapana, Tshepo; … - 2021
Persistent link: https://www.econbiz.de/10012659371
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The impact of the "Green Transition" in the field of food packaging on the behavior of Romanian consumers
Jurconi, Alexandru; Popescu, Ioana Maria; Manea, … - In: Amfiteatru economic : an economic and business research … 24 (2022) 60, pp. 395-409
Sustainability has become one of the constant concerns of active participants in the food chain: producers, traders, consumers, and regulators. The paper aims to identify consumers' perceptions of the use of sustainable food packaging, in an exploratory survey of a sample of 280 respondents,...
Persistent link: https://www.econbiz.de/10013368716
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A conceptual model of consumer intention to continue buying eco-labeled products
Perju-Mitran, Alexandra; Budacia, Andreea-Elisabeta; … - In: Amfiteatru economic : an economic and business research … 24 (2022) 60, pp. 546-565
The study of eco-labeled product purchasing behavior usually starts from a multidisciplinary set of fundamental theories and models depending on the approach towards the ecological behavior of the consumer. The proposed conceptual model is based on quantitative research on the intention of...
Persistent link: https://www.econbiz.de/10013368739
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Green Brand as a New Pattern of Energy-Efficient Consumption
Chygryn, Olena; Kuzior, Aleksandra; Olefirenko, Oleg; … - In: Marketing i menedžment innovacij : m&mi 13 (2022) 3, pp. 78-87
Persistent link: https://www.econbiz.de/10013490931
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Environmentally conscious marketing
Nagy, Szabolcs - 2004
Persistent link: https://www.econbiz.de/10011282137
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Youths' word-of-mouth in a developing country : roles of green promotion and green brand loyalty
Thanh Hai Phan; Ngoc Diep Nguyen; Hai Giang Ha; Mai Trang Le - In: Business, mangagement and economics engineering : BMEE 22 (2024) 1, pp. 112-137
Purpose - This paper investigates the mediating role of green brand loyalty between green brand image and word-of-mouth (WoM) and the moderating role of green promotion and brand social responsibility among Vietnamese youth. Research methodology - Using an online questionnaire from 1st October...
Persistent link: https://www.econbiz.de/10015052640