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Impacts of online social support and perceived value in influential travel blogs
Chang, Wanching; Chao, Ren-Fang; Chien, Grace - 2021
Persistent link: https://www.econbiz.de/10012615823
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Gender Differences in User-Generated Travel Photographs on Social Media
Zhang, Xuan - 2017
This study examines the gender differences in user-generated travel photographs posted on social networking services. Using 515 travel photographs—285 generated by females and 230 generated by males—from China's Sina Weibo website, the study analyzes the gender differences in the photographs...
Persistent link: https://www.econbiz.de/10012956713
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Does Wikipedia matter? : the effect of Wikipedia on tourist choices
Hinnosaar, Marit; Hinnosaar, Toomas; Kummer, Michael E.; … - 2017 - This version: September 2017
We document a causal influence of online user-generated information on realworld economic outcomes. In particular, we …
Persistent link: https://www.econbiz.de/10011778126
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Blogging as Entrepreneurial Sweatshop
Dubini, Paola; Campana, Mario - 2010
Blogging is a complex phenomenon that is hard to define. The more a blog is visible, the more it is capable to attract … advertising and consequently to monetize the authors‟ effort in keeping it alive and appealing. Therefore a blog can be considered …
Persistent link: https://www.econbiz.de/10014190238
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Expert Blogs and Consumer Perceptions of Competing Brands
Luo, Xueming; Zhang, Jie (Jennifer); Gu, Bin; Phang, Chee - 2017
Social media-based expert blogs are a crucial and credible online information source for consumers, yet little is known … analyses reveal three key insights: (1) Expert blog sentiments and volume on a focal brand have a positive relationship with …, dynamic relationships. For example, a 1 percent unexpected increase in Acer’s expert blog sentiment would be associated with a …
Persistent link: https://www.econbiz.de/10014157786
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Social Media im Nachhaltigkeitsmarkenmanagement : ein anwendungsorientierrtes Modell
Mangold, Teresa - 2012
Persistent link: https://www.econbiz.de/10009735599
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It's mine, that's why I speak : destination brand psychological ownership as a mediator of the link between social media brand engagement and local residents' voice behavior
Amani, David - In: Cogent business & management 9 (2022) 1, pp. 1-23
Local residents' voices have been regarded as the most important extra-role behavior that determines the growth and survival of tourist destinations. This study examines the antecedents of such crucial extra-role behaviors of local residents. Furthermore, it examines the mediation role of...
Persistent link: https://www.econbiz.de/10014420525
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The impact of social media branding and technology adoption on green tourism : the role of tourist behavior as a mediator in developing countries post-COVID-19-context of Zimbabwe
Chiwaridzo, Option Takunda; Masengu, Reason - In: Future Business Journal 9 (2023), pp. 1-14
Green tourism, social media branding and technology adoption have recently become the most powerful elements in the tourism world during and post-COVID19 pandemic. This paper aims to investigate the effects of social media branding and technology adoption on green tourism with tourists’...
Persistent link: https://www.econbiz.de/10014381899
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Moral Deteriorations Sever Firm Identity
De Freitas, Julian; Khon, Zarema; Kim, Pechthida; … - 2022
Firms change over time. Which changes are so damaging that consumers believe the firm’s very identity ceases to exist? We explored this question using Twitter data and eight experiments involving nearly 3,000 subjects. Consumers judged that moral deteriorations were particularly disruptive to...
Persistent link: https://www.econbiz.de/10014080702
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Does social software support service innovation?
Meyer, Jenny - 2009
Recent Internet technologies and web-based applications, such as social software, are being increasingly applied in firms. Social software can be employed for knowledge management and for external communication enabling access to internal and external knowledge. Knowledge in turn constitutes one...
Persistent link: https://www.econbiz.de/10003880928