The impact of social media branding and technology adoption on green tourism : the role of tourist behavior as a mediator in developing countries post-COVID-19-context of Zimbabwe
Year of publication: |
2023
|
---|---|
Authors: | Chiwaridzo, Option Takunda ; Masengu, Reason |
Published in: |
Future Business Journal. - New York, NY : Springer Nature, ISSN 2314-7210, ZDB-ID 2837528-2. - Vol. 9.2023, Art.-No. 63, p. 1-14
|
Subject: | Social media | Social media branding | Technology adoption | Tourists’ behavior | Green tourism supply chain | Green tourism | Social Web | Social web | Tourismus | Tourism | Urlaubsverhalten | Holiday behaviour | Tourismuswirtschaft | Tourism industry | Simbabwe | Zimbabwe | Markenführung | Brand management | Tourismusmarketing | Tourism marketing | Markenimage | Brand image |
-
Exploring tourists' virtual reality-based brand engagement : a uses-and-gratifications perspective
Rather, Raouf Ahmad, (2024)
-
The role of social networks for decision-making about tourism destinations
Vieira, Bruno Miguel, (2023)
-
Tourism, conventional wisdom, and the news media
Harrill, Rich, (2012)
- More ...
-
AI-driven marketing research and data analytics
Masengu, Reason, (2024)
-
Chiwaridzo, Option Takunda, (2024)
-
Sustainable marketing, branding, and reputation management : strategies for a greener future
Masengu, Reason, (2023)
- More ...