Innovative aesthetic product appearances can create buffering effects in the pre-adoption phase that lead consumers to base their expectations on the aesthetics rather than on objective information about innovative products. How do innovative aesthetics influence product experience in the...

Firms strategically promote, foster and pursue a reputation for technological innovation. Yet, present research did not examine whether such perception actually coheres with innovative activity itself. Previous studies in this field often relied solely on tangible products/product introductions,...

Die Möglichkeiten der Erbringung von Dienstleistungen haben sich in den letzten Jahrendurch die Entwicklungen der Informations- und Kommunikations-Technologien stark erweitert.Unter Zuhilfenahme moderner Formen der Datenfernübertragung kann eine breite Palettevon Dienstleistungen technologisch...

This study investigates the role of trademarks in the start-up valuations of venture capitalists (VCs). Our results show that the number and breadth of trademark applications have inverted U-shaped relationships with the financial valuations of start-ups by VCs. The findings also indicate that...