The existence of reference price effects in consumer decision making is well documented in prior research, but few studies focus on its implications for firms' strategic behavior. Using a competitive model, we address this gap by examining how firms' product positioning and pricing strategies in...

Product offerings in many consumer packaged goods (CPG) categories come in a variety of complex branding structures built around some discernable branding hierarchy. We develop a nonparametric statistical method in the context of a market response model to estimate the residual equity of each...

Firm strategy is widely recognized as a key determinant of firm performance. But firm strategy is an intangible quantity whose measurement, modeling and analysis have proven to be a challenge. Since firms most often express and communicate firm strategy in descriptive terms and in textual form,...

A product's position on the shop shelf relative to other products in the category is an important yet understated factor affecting product demand. We present a parametric demand model that interprets the location of shelf facings as a set of (potentially irregular) lattice data and thereafter...

We examine the implications of hypothetical disclosure in conference calls for firms' future financial performance and stock returns. Managers may use hypothetical disclosure in earnings calls to provide valuable forward-looking information regarding the firm's performance. Alternatively,...

National brands in grocery products are traditionally viewed as higher-quality, higher-priced, image-oriented brands while store brands are viewed as lower-quality, lower-priced, value-oriented brands. This traditional view suggests that national brands are less own price elastic, more promotion...

Firms routinely collect cross-sectional survey data on attitudinal constructs such as satisfaction, brand awareness, behavioral intentions etc. from current and prospective customers. The single observation per individual in such survey data offers limited scope for estimation and inference of...

Public 'Beta' launches have become a preferred route of entry into themarkets for new software products and web site based services. Whilebeta testing of novel products is nothing new, typically such tests weredone by experts within firm boundaries. What makes public beta testingso attractive to...