The main objective of this paper is to present the essence of price packages on the example of telecommunications services in Poland. In the theoretical part of article the author pointed out the related definitions that define this pricing tactics, the issue of legality is also highlighted The...

The aim of this paper is to examine how Polish people perceive advertisements which are presented on Polish TV but are directed to the global consumer. Generally, respondents try to omit as many advertisements as possible. Advertisements that irritate most of the people are the ones that are...

The main purpose of the paper is analysis of problems which face foreign students studying with Erasmus Programme in Poland. The number of participants of Erasmus Programme who come to study in Poland has grown rapidly in the last few years. The survey of students shows some common and unique...

Women’s magazine are an important part of the press market in Poland. The traditional perception of women's magazines is changing gradually. There is a very strong trend to change the role of women in society in Poland, and women’s magazines try to be more attractive to independent woman....

Universities strongly influence development of cities. The quality of the university is the main criterion for young people which decides about attractiveness of the place of study. Many try to realize their development by attracting young people to study there. Even smaller cities located near...

Purpose: Balancing the economic, social and environmental aspects of company operation becomes a new DNA of the organization and a management philosophy for generating tangible results, not only for the company itself, but also its stakeholders. The article seeks to describe the approach to...

Cities and metropolitan areas have become the major centers of a new socio-economic order in the modern world. Their development determines the success of numerous national economies since it is large cities that integrate the key development processes, innovation and creativity, academic spirit...

The internet has been described as breakthrough technology. Its use in business can drastically change the situation in the business sector leading traditional enterprise to collapse. In the era of the Digital Revolution, postindustrial society is evolving towards the information society...

Purpose: This paper aims to present the conception of cloud computing, its definitions, main service and implementation models. The authors objective is to compare the traditional way of managing and implementing IS/IT in enterprises with the idea of cloud computing. Intent of this work is to...