Globally the adoption of cellphone banking is proceeding more slowly than anticipated. To address this managerial dilemma, the aim of this paper is to investigate the moderating effect of gender on low-income non-users' attitude formation towards Wireless Internet Gateway (WIG) cellphone...

The market share of online purchasing is under two percent of total retailspending, which provides an indication that consumers have been slow to adoptonline purchasing. Previous research has shown that consumers perceive risksassociated with purchasing online and these perceptions are likely to...

Since relationship marketing re-emerged as an approach to marketing, the conceptwas met with a great deal of interest. This interest resulted in relationship marketingbeing researched extensively, whilst businesses started to look for ways to buildrelationships with their clients. Relationships...

At least two American studies have found that a high percentage of new car owners do not return to the dealership they purchased their vehicle from for servicing/repairs after the initial warranty had expired. Patronage seems to have shifted to the so-called independent workshops. It appears as...

A number of studies revealed that the role of women both as influencer and independent decision-maker is becoming increasingly important in the buying decision involving the purchase of a passenger vehicle. In today's highly competitive South-African motor vehicle market it is becoming vital...

A number of authors have emphasized the necessity for a strategic orientation towards organizational planning and marketing planning, particularly if firms operating under dynamic and ever-changing market conditions want to survive and prosper. Changing market conditions can offer both...

Recent international and local developments have had a negative influence on the South African Tourism industry, particularly regarding the number of overseas tourists visiting the country. To compensate, the industry has renewed its interest in local options - particularly the potential and...

The acceptance of the marketing concept and the implementation of the principles on which it is based presupposes a thorough knowledge of market needs. If the marketing concept is applied at retail level in the South African motor industry, one should be able to assume that there is a high...

This paper reports on a survey of the definition of small business as perceived by various organizations involved in small business training and development. Participants were requested to define small business in terms of quantitative as well as qualitative criteria. The definitions provided by...

Despite concern among motor vehicle manufacturers about the relationship between their franchised dealers and new vehicle owners regarding servicing/repairs, very little empirical research has been done to investigate the post-purchase perceptions of new vehicle owners. Research studies...