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Economic Crisis and SMEs' Behavior : An Analysis on the Furniture Sector in Italy
Cioppi, Marco - 2014
This paper examines the results of a case study analysis carried out on five small and medium-sized enterprises (SMEs) operating in the furnishing sector of an Italian province. The aim of the study was to analyze which kind of strategies SMEs are adopting in order to face the economic crisis...
Persistent link: https://www.econbiz.de/10013039640
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Digital transformation and marketing : a systematic and thematic literature review
Cioppi, Marco; Curina, Ilaria; Francioni, Barbara; … - In: Italian journal of marketing : ITJM 2023 (2023) 2, pp. 207-288
Persistent link: https://www.econbiz.de/10014330944
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Promoting access-based consumption practices through fashion renting : evidence from Italy
Savelli, Elisabetta; Francioni, Barbara; Curina, Ilaria; … - In: Journal of consumer marketing 41 (2024) 1, pp. 61-77
Persistent link: https://www.econbiz.de/10014471208
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The circular economy in the restaurant sector : the qualitative multiple case study of piadinerias in Pesaro
Murmura, Federica; Savelli, Elisabetta; Pierli, Giada; … - In: Piccola impresa : rivista internazionale di studi e ricerche (2023), pp. 62-82
Persistent link: https://www.econbiz.de/10014432107
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How does communication in SMEs change in the digital era? : some insights from the entrepreneurial perspective
Conti, Emanuela; Savelli, Elisabetta; Bocconcelli, Roberta - In: Piccola impresa : rivista internazionale di studi e ricerche (2023), pp. 123-142
Persistent link: https://www.econbiz.de/10014432125
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Crisis management in SMEs : an empirical analysis in the Marche region
Savelli, Elisabetta; Murmura, Federica; Pierli, Giada - In: Piccola impresa : rivista internazionale di studi e ricerche (2023), pp. 143-163
Persistent link: https://www.econbiz.de/10014432169
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How digital technologies reshape marketing : evidence from a qualitative investigation
Pascucci, Federica; Savelli, Elisabetta; Gistri, Giacomo - In: Italian journal of marketing : ITJM 2023 (2023) 1, pp. 27-58
Persistent link: https://www.econbiz.de/10014227133
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Economic Crisis and Smes’ Behavior: An Analysis on the Furniture Sector in Italy
Cioppi, Marco; Musso, Fabio; Savelli, Elisabetta - In: Manager Journal 4 (2014) 1, pp. 115-126
This paper examines the results of a case study analysis carried out on five small and medium-sized enterprises (SMEs) operating in the furnishing sector of an Italian province. The aim of the study was to analyze which kind of strategies SMEs are adopting in order to face the economic crisis...
Persistent link: https://www.econbiz.de/10011167283