How digital technologies reshape marketing : evidence from a qualitative investigation
Year of publication: |
2023
|
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Authors: | Pascucci, Federica ; Savelli, Elisabetta ; Gistri, Giacomo |
Published in: |
Italian journal of marketing : ITJM. - Cham : Springer Nature Switzerland AG, ISSN 2662-3331, ZDB-ID 3011000-2. - Vol. 2023.2023, 1, p. 27-58
|
Subject: | Customer engagement | Digital transformation | Market analytics | Marketing | Marketing organisation | Marketing skills | Digitalisierung | Digitization | Online-Marketing | Internet marketing | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management |
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