resources, but also in their role in national economic development. The aim of this study is to develop acculturation innovation … and competing superiority for increasing the marketing development of the bakery business actors in Central Java. This …’ superiority, and acculturation innovation. While it comes to some dimensions such as changes in culture-based products, culture …

Marketing agility has emerged as an important construct in research for enabling marketing managers to thrive in … dynamic markets. So far, however, marketing research has not provided sufficient guidance on how to develop marketing agility … skills, processes, and organizational features — that enable marketing agility. Based on 26 in-depth interviews with …

. First it surveys the marketing literature for those factors that have traditionally been recognized to contribute to market …

The main purpose of this study was to identify the right strategy marketing plan Ghavamin Bank in Mazandaran province … various factors, the results showed that the factors that should be prioritized in the strategic planning of marketing …

operate in a strategic manner, by performing marketing and merchandising activities. Indeed, in a sector characterized by the … of the paper is to individuate marketing and merchandising strategies in higher education and to evaluate their …