Strategic Innovative Marketing : 5th IC-SIM, Athens, Greece 2016
Year of publication: |
2017
|
---|---|
Other Persons: | Kavoura, Androniki (ed.) ; Sakas, Damianos P. (ed.) ; Tomaras, Petros (ed.) |
Publisher: |
Cham : Springer |
Subject: | Marketingmanagement | Marketing management | Innovation | Marketing | Strategisches Management |
Description of contents: | Description [swbplus.bsz-bw.de] |
Extent: | Online-Ressource (XXII, 556 p. 132 illus., 80 illus. in color, online resource) |
---|---|
Series: | |
Type of publication: | Book / Working Paper |
Language: | English |
ISBN: | 978-3-319-56288-9 ; 978-3-319-56287-2 |
Other identifiers: | 10.1007/978-3-319-56288-9 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
-
The shift : the transformation of today's marketers into tomorrow's growth drivers
Davis, Scott M., (2009)
-
Pucci, Tommaso, (2014)
-
Im, Subin, (2016)
- More ...
-
Strategic innovative marketing : 4th Ic-sim, Mykonos, Greece 2015
Kavoura, Androniki, (2017)
-
Strategic Innovative Marketing : 5th IC-SIM, Athens, Greece 2016
Kavoura, Androniki, (2017)
-
The usage of Rich Internet Applications (RIAs) as a method for enhancing customer experience
Tomaras, Petros, (2010)
- More ...