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This study aimed to provide an assessment of marketing on international business and to organize and classify the literature on marketing in order to clarify the importance of this tool and encourage future research in the projection of international business marketing (IBM) and the power of the...
Persistent link: https://www.econbiz.de/10013470220
, and challenges of early internationalization approaches of firms in transition and emerging markets (TEMs). Applying … internationalization strategy. It appears that internationalization literature focusing on emerging markets is biased towards China. The …), provide a cross-country analysis and evaluation of internationalization strategies of TEMs. …
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Family firms show specific behavior in their internationalization because of the affective ties derived from the family … family members in governance and management, affecting the internationalization strategy. This research intends to determine … the factors related to family influence in the internationalization of family firms. Thus, using a sample of 254 Spanish …
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. These firms diverge from non-family counterparts in their internationalization strategies, yet they stand to gain … multifaceted influences shaping family firms' internationalization, encompassing positive and adverse dynamics. The integration of … institutional theory marks a recent shift in understanding family firm internationalization, encompassing institutional and economic …
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Family firm internationalization has become a topic of interest over the last few decades. However, there has been …
Persistent link: https://www.econbiz.de/10013341398
Objective: The objective of the article is to explore internationalisation patterns of family high-tech firms, especially their internationalisation motives, intensity, speed, and entry modes. Research Design & Methods: The empirical part adopts a quantitative approach. The results of the survey...
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