With social media transforming how customers interact with brands, this study explores the consumer –brand relationship in UK energy sector which has a reputation for lack of trust by customers. Using user-generated contents on Facebook pages of the ‘big six' UK energy companies, the study...

As social media is transforming how consumers interact with brands and how brand-related content is consumed, this paper aims to investigate if and how Facebook users express their emotions towards advertisements of brand share on the site. Seven hundred and three comments about the Lloyds 250th...

Social media provides a huge amount of data and rich market insight, and has changed the way customers interact with brands. This interaction is of great concern for any organisation as it transfers the power to shape brand image from advertisers to consumers. In light of the global financial...

The COVID-19 pandemic is not only a medical emergency but also a business emergency that has created the need for organizations to be resilient and versatile in managing the impact of the pandemic on their business operations. At this time, small- and medium-sized enterprises (SMEs) are the most...

While this paper has not taken the health implications of the Coronavirus for granted and recognises that the pandemic has affected everyone around the world, it asks if coronavirus is recognised brand? As many governments, businesses and individuals has worked on co-creating this brand, should...

This spotlight paper addresses financial vulnerability as a specific challenge for countries, organisations and individuals as an aftermath of COVID-19. The paper briefly highlights the economic impact of the pandemic and the financial vulnerability of workers who have lost their jobs as a...

Nigeria is a key regional player in West Africa with approximately 202 million people: one of the largest populations of youth in the world. This is an enormous market for services. However, there is a low level of financial inclusion. A large proportion of the Nigerian population still live in...

The concept of vulnerability denotes the conflict between the resources available to an individual and the challenges they face in life. Due to personal characteristics and market structures, some consumers are made financially vulnerable, which makes it difficult to access the formal financial...

Universities are under intense pressure to set themselves apart from others, they are rebranding and creating new corporate visual identities, even though not all of them have been all that successful. For those who have successfully rebranded, they provide guidelines which give a broad overview...

The purpose of this study is to examine trends in the use of advertising appeals by banks in the UK advertising mortgages, based on a content analysis of the newspaper advertisements of banks, using a coding system to enable an observation of the content of communication and its categorisation,...