Recruit, retain and report : UK universities’ strategic communication with stakeholders on Twitter
Year of publication: |
2021
|
---|---|
Authors: | Mogaji, Emmanuel ; Watat, Josue Kuika ; Olaleye, Sunday Adewale ; Ukpabi, Dandison |
Published in: |
Strategic corporate communication in the digital age. - Bingley, UK : Emerald Publishing, ISBN 978-1-80071-265-2. - 2021, p. 89-114
|
Subject: | Social media | stakeholder | university | communication | higher education | UK | Twitter | Social Web | Social web | Stakeholder | Hochschule | Higher education institution | Öffentlichkeitsarbeit | Public relations | Nonprofit-Marketing | Nonprofit marketing | Kommunikation | Communication |
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