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Purpose: This paper aims to examine how the adoption decision of the internet banking in North Cyprus would be affected based on the following dimensions; the technology features, the personal characteristics, the social environment and the expected risk. Design/methodology/approach: A...
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) trust and (6) product factors were positively related to online user behavior. Results also show that user behavior is … (1) trust in the relationship between social influence, variety seeking and user behavior, and (2) product factors in the … the relationship between trust and customer satisfaction, i.e. trust has both direct and indirect effect on customer …
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financial services who acknowledge the usefulness of mobile technologies and generally trust the financial sector. The …
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This study examines the antecedents of Mobile banking (M-banking) app adoption, explores post-adoption effects, and tests the moderating effect of consumer status orientation on the relationship between adoption intention and its consequences. The conceptual model hypothesized 20 relationships,...
Persistent link: https://www.econbiz.de/10014529103
Purpose: Mobile and smart devices provide a platform for firms/brands to communicate directly with past, present, or potential consumers (via online pop-ups, sponsored ads, ads on social media messengers, timelines, and walls, etc.). Intense competition among firms and brands resulted in...
Persistent link: https://www.econbiz.de/10012589628