The impact of the personal data disclosure's tradeoff on the trust and attitude loyalty in mobile banking services
Year of publication: |
2021
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Authors: | Bui Thanh Khoa |
Published in: |
Journal of promotion management : innovations in planning and applied research. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7594, ZDB-ID 2112907-1. - Vol. 27.2021, 4, p. 585-608
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Subject: | attitude loyalty | mobile banking services | partial least squares structural equation modeling | Personal data disclosure’s tradeoff | trust | Vertrauen | Confidence | Beziehungsmarketing | Relationship marketing | Electronic Banking | Electronic banking | Datenschutz | Data protection | Konsumentenverhalten | Consumer behaviour | Partielle kleinste Quadrate | Partial least squares | Bankgeschäft | Banking services | Strukturgleichungsmodell | Structural equation model |
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