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Tourism has been negatively impacted by the global COVID-19 pandemic, making it even more important for tourist destinations to focus on their brand equity from the perspective of their customers-visitors. The aim of this paper is therefore to verify and modify the model of customer-based brand...
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The issues relating to the functioning of the tourism economy include both the activities of tourism enterprises and spatial units, i.e., tourism destinations, as well as tourism demand, including tourists' purchasing behavior. The aim of the Special Issue of Economies is to present the current...
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In the highly competitive marketplace for tourists and talented citizens, events have become increasingly important in acting as image builders for their host destinations. Equivalently, the image of a destination can have an impact on event perceptions, resulting in careful considerations for...
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This paper explores the relationship between destination image, cultural contact, perceived risk, satisfaction, and the revisit intention of international tourists to Binh Thuan province in Vietnam based on data obtained from 405 international tourists. Employing Partial Least Squares Structural...
Persistent link: https://www.econbiz.de/10012626751
This study aims to investigate the level of satisfaction of foreign tourists, specifically millennials, based on different dimensions of destination image and the quality of the tourist services in Belgrade, the capital of the Republic of Serbia, as an emerging destination. Despite the tarnished...
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