Measuring destination image : a novel approach based on visual data mining : a methodological proposal and an application to European islands
Year of publication: |
2021
|
---|---|
Authors: | Arabadzhyan, Anastasia ; Figini, Paolo ; Vici, Laura |
Published in: |
Journal of destination marketing & management. - Amsterdam : Elsevier, ISSN 2212-571X, ZDB-ID 3073470-8. - Vol. 20.2021, p. 1-19
|
Subject: | Destination image | Data mining | External events | Image recognition | User generated content | Destinationsmanagement | Destination management | Data Mining | Tourismusmarketing | Tourism marketing | Markenimage | Brand image |
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