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Switching costs, customer satisfaction, and their impact on marketing ethics of medical schemes in South Africa : an enlightened marketing perspective
Mofokeng, Thabang Excellent - In: Cogent business & management 7 (2020) 1, pp. 1-35
The issue regarding the transition of members from their current medical schemes to the National Health Insurance (NHI) in South Africa has erupted in much debate. This study, modelled on enlightened marketing philosophy concepts, measures the effects of the perceived costs classified by type...
Persistent link: https://www.econbiz.de/10012632041
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Switching costs, customer satisfaction, and their impact on marketing ethics of medical schemes in South Africa: An enlightened marketing perspective
Mofokeng, Thabang Excellent - In: Cogent Business & Management 7 (2020) 1, pp. 1-35
The issue regarding the transition of members from their current medical schemes to the National Health Insurance (NHI) in South Africa has erupted in much debate. This study, modelled on enlightened marketing philosophy concepts, measures the effects of the perceived costs classified by type...
Persistent link: https://www.econbiz.de/10012657220
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The impact of online shopping attributes on customer satisfaction and loyalty: Moderating effects of e-commerce experienceh
Mofokeng, Thabang Excellent - In: Cogent Business & Management 8 (2021) 1, pp. 1-33
The COVID-19 pandemic has expedited the growth of e-commerce in South Africa, as in global markets, strengthening online shopping exchange relationships. Businesses seek advanced models of the online shopping dimensions that are appropriate for tailoring services to customers. The data collected...
Persistent link: https://www.econbiz.de/10012657409