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Effectiveness of sponsoring the video assistant referee system : a comparative exploratory study

Santos, Manuel Alonso dos; Sánchez-Franco, Manuel J.; … - In: International journal of sports marketing & sponsorship 24 (2023) 2, pp. 221-240

Persistent link: https://www.econbiz.de/10014331362

Marketing strategies in family firms

Santos, Manuel Alonso dos; Llanos Contreras, Orlando; … - In: Journal of small business strategy 31 (2021) 2, pp. 1-5

Persistent link: https://www.econbiz.de/10012620167

Reputation and identity in family firms : current state and gaps for future research

Cuevas Lizama, Jonathan; Llanos Contreras, Orlando; … - In: Journal of small business strategy 31 (2021) 2, pp. 6-18

Persistent link: https://www.econbiz.de/10012620169

Personalized service and brand equity in family business : a dyadic investigation

Velasco Vizcaino, Franklin; Lanchimba, Cintya; Llanos … - In: Journal of small business strategy 31 (2021) 2, pp. 62-79

Persistent link: https://www.econbiz.de/10012620699

Is this a family business? : effectiveness of implementing family businesses branding strategies on a radio platform

Santos, Manuel Alonso dos; Llanos-Contreras, Orlando; … - In: Journal of consumer behaviour 22 (2023) 4, pp. 971-984

Persistent link: https://www.econbiz.de/10014326284

Strategies of German Bundesliga and English Premier League clubs for the COVID-19 crisis : the case of international broadcasting fans

Navarro-Picado, José F.; Torres-Moraga, Eduardo; … - In: Review of managerial science : RMS 17 (2023) 1, pp. 209-232

Persistent link: https://www.econbiz.de/10014227156

Active learning in Operations Management: Interactive multimedia software for teaching JIT/Lean Production

Medina-López, Carmen; Alfalla-Luque, Rafaela; … - In: Journal of Industrial Engineering and Management (JIEM) 4 (2011) 1, pp. 31-80

Purpose: Information & Communication Technologies (ICT) can be a fundamental aid for the design of new teaching methods that better adapt to the framework of the European Higher Education Area. In this context, this study aims to develop and assess a complex and truly interactive ICT-based...

Persistent link: https://www.econbiz.de/10011938960

Active learning in Operations Management: interactive multimedia software for teaching JIT/Lean Production

Medina-López, Carmen; Alfalla-Luque, Rafaela; … - In: Journal of industrial engineering and management : JIEM 4 (2011) 1, pp. 31-80

Persistent link: https://www.econbiz.de/10011899742

Do travelers' reviews depend on the destination? : an analysis in coastal and urban peer-to-peer lodgings

Sánchez-Franco, Manuel J.; Rey-Moreno, Manuel - In: Psychology & marketing 39 (2022) 2, pp. 441-459

Persistent link: https://www.econbiz.de/10012796118

Why do guests stay at Airbnb versus hotels? : an empirical analysis of necessary and sufficient conditions

Sánchez-Franco, Manuel J.; Aramendia-Muneta, Maria Elena - In: Journal of innovation & knowledge : JIK 8 (2023) 3, pp. 1-16

Our study explores the differences in necessary and sufficient conditions for producing (dis)satisfactory guest experiences between Airbnb and hotels, intending to develop competitive strategies for the hospitality industry. Using advanced Natural Language Processing techniques, we analysed...

Persistent link: https://www.econbiz.de/10014388797