Marketing strategies in family firms
Year of publication: |
2021
|
---|---|
Authors: | Santos, Manuel Alonso dos ; Llanos Contreras, Orlando ; Mahto, Raj V. |
Published in: |
Journal of small business strategy. - Murfreesboro, TN : Middle Tennessee State University, ISSN 2380-1751, ZDB-ID 2472054-9. - Vol. 31.2021, 2, p. 1-5
|
Subject: | Family firms' reputation | Family business Identity | Family firms reputational advantage | Familienunternehmen | Family business | Firmenimage | Corporate reputation | Reputation | Marketingmanagement | Marketing management | Eigentümerstruktur | Ownership structure | Unternehmensnachfolge | Succession planning |
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