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Digital advertising in the age of generative AI
Baek, Tae Hyun - In: Journal of current issues and research in advertising 44 (2023) 3, pp. 249-251
Persistent link: https://www.econbiz.de/10014454748
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Who cares more about the environment, those with an intrinsic, an extrinsic, a quest, or an atheistic religious orientation? : investigating the effect of religious ad appeals on a...
Arli, Denni; Van Esch, Patrick; Cui, Yuanyuan - In: Journal of business ethics : JBE 185 (2023) 2, pp. 427-448
Persistent link: https://www.econbiz.de/10014287580
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The impact of COVID-19 on consumer evaluation of authentic advertising messages
Park, Jooyoung; Kim, Jungkeun; Lee, Daniel C.; Kim, … - In: Psychology & marketing 39 (2022) 1, pp. 76-89
Persistent link: https://www.econbiz.de/10012796063