This study aims at identifying the tools used in e-commerce, able to optimize marketing campaigns. Managerial and marketing processes have been identified in the relevant body of knowledge that can be optimized using artificial intelligence; thus, a questionnaire has been designed within a...

A statistical classification model was developed to identify online platform organizations based on the texts on their website. The model was subsequently used to identify all (potential) platform organizations with a website included in the Dutch Business Register. The empirical outcomes of the...

The present study, insights on the role of artificial intelligence in e commerce. Last few years can be dedicated to e-commerce era with its rapid expansion. At the same time the technological advances gave rise to different platforms which can be useful to update the trends and capture the...