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Wedel, Michel
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Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
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Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
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Research Paper / Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
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1
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1
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1
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ECONIS (ZBW)
121
RePEc
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BASE
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1
Facilitating and rewarding creativity during new product development
Burroughs, James E.
;
Dahl, Darren W.
;
Moreau, C. Page
; …
-
2011
Persistent link: https://www.econbiz.de/10009357357
Saved in:
2
Marketing in the health care sector : disrupted exchanges and new research directions
Moorman, Christine
;
Heerde, Harald J. van
;
Moreau, C. Page
- In:
Journal of marketing
88
(
2024
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014582806
Saved in:
3
The "right" consumers for better concepts : identifying and using consumers high in emergent nature to further develop new product concepts
Hoffman, Donna L.
;
Kopalle, Praveen K.
;
Novak, Thomas P.
-
2010
-
Rev.
Persistent link: https://www.econbiz.de/10003971869
Saved in:
4
How artificial intelligence constrains the human experience
Valenzuela, Ana
;
Puntoni, Stefano
;
Hoffman, Donna L.
; …
- In:
Journal of the Association for Consumer Research : JACR
9
(
2024
)
3
,
pp. 241-256
Persistent link: https://www.econbiz.de/10014633452
Saved in:
5
How can academics generate great research ideas? : inspiration from ideation practice
Stremersch, Stefan
- In:
International journal of research in marketing : IJRM ; …
41
(
2024
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10015057174
Saved in:
6
The debate on influencing doctors' decisions : are drug characteristics the missing link?
Venkataraman, Sriram
(
contributor
); …
-
2007
Persistent link: https://www.econbiz.de/10003650565
Saved in:
7
Indirect network effects in new product growth
Stremersch, Stefan
;
Tellis, Gerard J.
;
Franses, Philip Hans
-
2007
Persistent link: https://www.econbiz.de/10003484690
Saved in:
8
Modeling global spill-over of new product takeoff
Everdingen, Yvonne Maria van
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10008662387
Saved in:
9
Deviation among technology reviews : an informative enrichment of technology evolution theory for marketing
Sood, Ashish
(
contributor
);
Stremersch, Stefan
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008665165
Saved in:
10
Unraveling scientific impact : citation types in marketing journals
Stremersch, Stefan
;
Camacho, Nuno
;
Vanneste, Sofie
; …
-
2014
Persistent link: https://www.econbiz.de/10010514774
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