How can academics generate great research ideas? : inspiration from ideation practice
Year of publication: |
2024
|
---|---|
Authors: | Stremersch, Stefan |
Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 2014002-2. - Vol. 41.2024, 1, p. 1-17
|
Subject: | Ideation | Innovation | Marketing | Research | Scientometrics | Kreativität | Creativity | Marktforschung | Market research | Bibliometrie | Bibliometrics | Produktentwicklung | New product development |
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