strategically set termination fees to induce fragmentation. This takes place when advertising revenues are potentially large but … identify an important link between termination fees, the online advertising market and Internet fragmentation. We extend the … model to account for multi-homing consumers, vertically integrated ISPs, third-party advertising platforms and heterogeneous …

strategically set termination fees to induce fragmentation. This takes place when advertising revenues are potentially large but … identify an important link between termination fees, the online advertising market and Internet fragmentation. We extend the … model to account for multi-homing consumers, vertically integrated ISPs, third-party advertising platforms and heterogeneous …

Online tracking technologies (e.g. HTTP cookies) allow firms to engage in both targeted advertising and price …' pricing decisions and consumers' adoption of anonymizing technologies in markets where advertising slots are sold by a two …

Online marketplaces are increasingly adopting innovative business models such as using paid advertising as a major … revenue source. We explore the two popular advertising tools, sponsored search and social media endorsement, in attracting web … traffic given sellers' decisions on employing different advertising strategies. We find evidence that both sponsored search …

other side, advertising rate are "hidden." Facebook's and Google's revenues are derived from advertising which appear when … digital advertising and one-third of total advertising. Nevertheless, no serious antitrust case or legislation has addressed …

Advertisers seek to maximize profits by investing in advertising. We propose a “cost-per-incremental-action” (CPIA …) pricing model which incorporates the causal contribution of advertising in order to achieve the advertisers' objectives such … recent empirical studies measuring the causal effects of advertising within the context of existing pricing models …