Cost-per-Impression Pricing for Display Advertising
Year of publication: |
2017
|
---|---|
Authors: | Fridgeirsdottir, Kristin |
Other Persons: | Najafi Asadolahi, Sami (contributor) |
Publisher: |
[2017]: [S.l.] : SSRN |
Subject: | Preismanagement | Pricing strategy | Werbung | Advertising | Online-Marketing | Internet marketing |
Extent: | 1 Online-Ressource (75 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Operations Research, Forthcoming Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments July 31, 2017 erstellt |
Other identifiers: | 10.2139/ssrn.2355835 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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