Describes application of qualitative in-depth interviewing to understand concepts in a new cultural context and assess. Discussion of the qualitative methodology in Thailand to assess customer perceptions of internet-based services vs. interpersonal services

This study examines large-scale enterprise resource planning (ERP) implementation success factors by looking at their impact on the balanced scorecard (BSC) indicators. Survey research was applied to collect data from large private and public companies (n=275) that have already implemented...

Internet banking has become the new self-service delivery channel that allows banks to provide information and offer services to their customers with more convenience via the web services technology. An understanding of corporate customer acceptance of Internet banking can assist banks to assess...

This study explored corporate customers' perceptions toward the benefits and barriers of web-based service in the context of Thai Internet banking, and examined the impact of the benefits and barriers on the overall customer relationship to the bank and switching cost. The survey results from...

This research investigates consumer willingness to pay (WTP) for water in Kuwait as a foundation for policy decisions on reducing water subsidies. Heavy subsidies have encouraged unsustainable very high consumption, but efforts to cut subsidies can generate strong political opposition. A survey...

Attitudes toward advertising as a research topic has been around for a long time. In the West, the heyday of research on such issues is past, although some work continues on specific issues and to update to new media channels, such as various online contexts. However, it is still an important...

Asia's economic crisis has caused many middle class consumers to watch their budgets more closely. However, this is not the same thing as consumers becoming highly price conscious, with price as the top criteria in making brand choice. Asia's modern middle class is strongly value oriented,...

Vietnam's evolving reform process is gaining momentum. Vietnam's Communist Party, however, continues to maintain strong control over economic affairs. Foreign companies with commercial expectations typically are forced into partnership with State instruments responsible for implementation of...