Qualitative Exploratory Research on Customer Acceptance of Technology in Financial Services

Describes application of qualitative in-depth interviewing to understand concepts in a new cultural context and assess. Discussion of the qualitative methodology in Thailand to assess customer perceptions of internet-based services vs. interpersonal services

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Year of publication:	2016
Authors:	Srijumpa, Rapeeporn
Other Persons:	Larpsiri, Ravipa (contributor) ; Speece, Mark (contributor)
Publisher:	[2016]: [S.l.] : SSRN
Subject:	Finanzdienstleistung \| Financial services \| Innovationsakzeptanz \| Innovation adoption \| Beziehungsmarketing \| Relationship marketing \| Qualitative Methode \| Qualitative method

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Extent:	1 Online-Ressource (28 p)
Type of publication:	Book / Working Paper
Language:	English
Notes:	In: In: Research Methodology in Commerce and Management (R.D. Sharma & H. Chahal, eds.). New Delhi: Anmol Publications, pp. 60-86 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments 2004 erstellt
Source:	ECONIS - Online Catalogue of the ZBW

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