Today's consumers are immersed in a vast and complex array of networks. Each network features an interconnected mesh of people and firms, and now, with the rise of the Internet of Things (IoT), also objects. Technology (particularly mobile devices) enables such connections, and facilitates many...

Group-buying (GB) deals entail a two-phase decision process. First, consumers decide whether to buy a deal or not. Second, consumers decide when to redeem a deal, conditional on purchase. Guided by theories of social influence and observational learning, the authors develop a framework...

Can cause marketing (CM) be effective? If so, do price discounts moderate CM effectiveness? Despite the prevalence of linking product sales with donations to charity, field evidence of CM effectiveness is lacking. This is of particular concern for managers who wonder whether the findings of...

This research examines the effects of hyper-contextual targeting with physical crowdedness on consumer responses to mobile ads. It relies on rich field data from one of the world’s largest telecom providers who can gauge physical crowdedness in real-time in terms of the number of active mobile...

Distribution of content by media companies has greatly transformed in the past decade. Content, which was once distributed through e.g., television, radio and print formats, is now available through contemporary digital formats with many possible versions, such as smartphone and tablet apps with...

Crowdsourcing-based new product development (NPD) involves consumers in both the ideation and product development phases. The success of crowdsourcing-based NPD depends on both the ideators’ expertise and the interplay of their expertise with other cocreators’ inputs due to knowledge...

The rise of intelligent conversation agents, or chatbots, are responsible for the dramatic decrease in remote customer service agent jobs. However, chatbots in their current form, are far from infallible. We theorize that there is an inherent trade-off between a chatbot's response relevance and...

Low engagement rates and high attrition rates have been formidable challenges to mobile apps and their long-term success, especially for those whose revenues derive mainly from in-app purchases. To date, little is known about how companies can scientifically detect user engagement stages and...