Showing 1 - 10 of 35
This research presents segmentation of tourists to the Caribbean and provides input for destination marketers in regard to strategic planning for the region’s tourist offering. Four distinct segments are identified based on the benefits sought and they are profiled with respect to...
Persistent link: https://www.econbiz.de/10014039428
Combining survey data with real-market data, this research investigates brand awareness from three perspectives. Firstly, this study examines the relation between brand awareness and market outcome. Secondly, it explores the relation between brand awareness and brand equity. Thirdly, the study...
Persistent link: https://www.econbiz.de/10013086818
This research assesses visitor satisfaction with the core and secondary attributes of a tourist destination, using two conventional methods, stated and derived importance. The article shows the importance of core attributes are recoverable equally well, regardless of the method. Importances of...
Persistent link: https://www.econbiz.de/10013086824
Our objective is to contribute to the variety seeking behavior research by: (1) providing managerial implications for optimal product positioning; (2) proposing a method to estimate the well known Dynamic Attribute Satiation (DAS) model (McAlister 1982) on purchase data; and (3) investigating(via...
Persistent link: https://www.econbiz.de/10009438560
This paper proposes benevolent leadership development as a framework to incorporate principles of responsible management education to mainstream management curriculum, specifically within the context of leadership courses. This paper makes three contributions. The first is the development of a...
Persistent link: https://www.econbiz.de/10013011943
This research examines benevolent leadership and makes three key contributions to organizational research. The first contribution is a theoretical one; the development of a theory-grounded conceptual model of benevolent leadership based on four streams of creating common good in organizations:...
Persistent link: https://www.econbiz.de/10014040341
This research assesses preferences for clean-fuel vehicles (CFVs) versus the conventional vehicle using a discrete choice experiment. The results show that although consumers value environmental impact, vehicle performance characteristics are critical to choice. It is found that regulation is...
Persistent link: https://www.econbiz.de/10014160987
Past research on consumers’ attitudes toward the environment has been conducted mostly in the context of developed countries. There is a need to investigate this topic in less affluent societies. This paper investigates the relationship between Turkish consumers’ attitudes and behaviors...
Persistent link: https://www.econbiz.de/10014160989
This research investigates the effect of cultural, socio-demographic and contextual characteristics in shaping environmental attitudes in a cross-country context. In addition, dimensions underlying environmental attitudes and their generalizability are explored. Significant differences are...
Persistent link: https://www.econbiz.de/10014160990
Negative book value firms have become more prevalent in recent years, ranging from 0.41% of all Compustat firms in 1961 to 12.47% in 2016 with highest representations in the healthcare, telecommunication, and computer electronic industries. Since debtholders exercise strong scrutiny on...
Persistent link: https://www.econbiz.de/10014355611