extending their assortment with attractive national brands. In this study, we determine what factors drive national-brand …

, whether online job boards provide possibilities to further differentiate an employer brand from competitors’. This article … how brand differentiation can be undertaken on online job boards and how it can be measured. Therefore the model can be … features have on the perception of an employer brand. The example of Siemens AG illustrates that even for a DAX-Group potential …

A Company's Brand image is an intangible asset. Though Initial Public Offerings (IPOs) try to capture Brand Value, a … needed for a company to be listed runs into several months. Therefore, immediate capitalization of Brand Value is not … among them is Brand Tokenization and Monetization. This paper explores Brand Tokenization and Monetization through ICOs …

The purpose of this paper is to illuminate the geographical diffusion of photovoltaic installations in Germany …

A new brand for an organization is inseparable from organizational identity. The aim of the research is to investigate … increased by about 16 percent. SWOT analysis has shown the absence of a brand positioning strategy. Qualitative study of the … potential to grow up in Kaunas city. The originality of the paper covers individualized research on a brand positioning strategy …

and consumption experiences. In a word, branding can bias consumers. The phenomenon of brand bias suggests that the search … “brand equity”: the value to a firm or its customers of a brand and of the firm’s efforts to build and maintain that brand …. Internally complex brand equity models, juxtaposed with empirical findings in related psychology and marketing research …

Der Bericht analysiert die Inanspruchnahme von Freiflächen, insbesondere Landwirtschaftsfläche, durch Photovoltaik …

This paper reviews the adjustments of the feed-in tariff for new solar photovoltaics (PV) installations in Germany. As …

As building-integrated photovoltaic (PV) solutions can meet around one-third of electricity demand in Germany and China … chain. We analyze policies in Germany and China, including deployment support, investment support for manufacturing plants … for global policy coordination. -- Photovoltaics ; Technology Policy ; Innovation ; Investment Support …