impact on consumers' perceptions of psychological ownership, brand trust and brand attitude. Notably, the customer …'s psychological ownership, brand trust, and brand attitude significantly mediate celebrity endorsement and luxury brand purchase …, brand trust, and brand attitude) that can significantly enhance customer's confidence and purchase intentions of luxury …

hoping that the stars will bring their magic to brand they endorse and make them more appealing and successful. But all … is that, yes, definitely celebrity endorsee influence consumer buying behavior and brand building but while using …

the influence of indicators of viral marketing variables, celebrity endorsement, and brand awareness on the purchase … has a positive and significant effect on the purchase decision of Somethinc cosmetic products, brand awareness has a … and significant influence on the decision to purchase Somethinc cosmetic products. Celebrity endorsement and brand …

. Effect Against Buy Consumer Interests, 5. Effect of brand Awareness To Buy Consumer Interests, 6. Influence of Celebrity … Endorser, Social Media, Advertising, Content and brand Awareness Against Youtube Buy Consumer Interests. The purpose of this … Brand Awareness. This research was conducted in Indonesia precisely in Jakarta, Bogor, Depok, Tangerang, and Bekasi with …

Although many brand managers favor the use of celebrities in advertisements, others worry that celebrities overshadow … the brand and thus impair brand recall. Practitioners refer to this overshadowing as the vampire effect, defined as a … decrease in brand recall for an advertising stimulus that features a celebrity endorser versus the same stimulus with an …

the authenticity of a human brand with which they are associated. And also the study to investigate the causal … relationship between attributions of human brand and consumer-brand relationships, brand attitudes, and purchase intention. An … information-treating process based on the authenticity of a human brand and message type. The results indicate the existence of a …

This research aims to study the impact of celebrity endorsement on customer's brand perception by giving a comparison …