impact on consumers' perceptions of psychological ownership, brand trust and brand attitude. Notably, the customer …'s psychological ownership, brand trust, and brand attitude significantly mediate celebrity endorsement and luxury brand purchase …, brand trust, and brand attitude) that can significantly enhance customer's confidence and purchase intentions of luxury …

. Effect Against Buy Consumer Interests, 5. Effect of brand Awareness To Buy Consumer Interests, 6. Influence of Celebrity … Endorser, Social Media, Advertising, Content and brand Awareness Against Youtube Buy Consumer Interests. The purpose of this … Brand Awareness. This research was conducted in Indonesia precisely in Jakarta, Bogor, Depok, Tangerang, and Bekasi with …

the authenticity of a human brand with which they are associated. And also the study to investigate the causal … relationship between attributions of human brand and consumer-brand relationships, brand attitudes, and purchase intention. An … information-treating process based on the authenticity of a human brand and message type. The results indicate the existence of a …

Although many brand managers favor the use of celebrities in advertisements, others worry that celebrities overshadow … the brand and thus impair brand recall. Practitioners refer to this overshadowing as the vampire effect, defined as a … decrease in brand recall for an advertising stimulus that features a celebrity endorser versus the same stimulus with an …

This research aims to study the impact of celebrity endorsement on customer's brand perception by giving a comparison …

the influence of indicators of viral marketing variables, celebrity endorsement, and brand awareness on the purchase … has a positive and significant effect on the purchase decision of Somethinc cosmetic products, brand awareness has a … and significant influence on the decision to purchase Somethinc cosmetic products. Celebrity endorsement and brand …

brand outcomes of celebrity endorsement. The empirical context is the global airline industry with a fitting sample of at an …’s attractiveness and trustworthiness brings a lift in brand attitude, brand credibility, and in turn purchase intention towards … to use attractive celebrity endorsers with a global appeal who are trustworthy to enhance brand credibility …