The Effect of Celebrity Endorsements on Brand and Team Related Intentions – A Study in the Indian Context
Year of publication: |
2011
|
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Authors: | Pansari, Anita |
Other Persons: | Roy, Subhodip (contributor) |
Publisher: |
[2011]: [S.l.] : SSRN |
Subject: | Indien | India | Celebrity-Werbung | Celebrity endorsement | Markenführung | Brand management | Arbeitsgruppe | Team |
Description of contents: | Abstract [papers.ssrn.com] |
Extent: | 1 Online-Ressource |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments January 19, 2010 erstellt Volltext nicht verfügbar |
Source: | ECONIS - Online Catalogue of the ZBW |
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