Abstract: Purpose - To examine the links and causal relations, examined at the level of specific dimensions rather than in the aggregate, between constructs in the path from service quality to customer loyalty, using data from the Greek insurance industry. Design/methodology/approach - A...

This study aims at presenting the current state of knowledge on the impact of culture to service quality perceptions/expectations and shed light on issues that need to be further researched. Existing studies on the interactions between culture and service quality are thoroughly reviewed,...

One of the most important functions of enterprises is advertising as a means of systematically approaching specific market segments and informing prospective customers for their products, services or even their existence. The purpose of every advertising campaign is to achieve the greatest...

One of the most important functions of enterprises is advertising as a means of systematically ap-proaching specific market segments and informing prospective customers for their products, services or even their existence. The purpose of every advertising campaign is to achieve the greatest...

Previous research has confirmed that there is widespread customer dissatisfaction in the insurance industry, stemming from insurers’ failure to satisfy customers’ needs. Ignorance of customers’ insurance needs (inability to match customers perceptions with expectations), and inferior...

This paper attempts to portray a picture of the Private Insurance Industry in Greece. The legal and institutional framework, currently in effect, is outlined and the position of the Greek Insurance Market in comparison to the corresponding European Markets is examined. The situation in life and...

Crete is an established tourist destination. Tourism has become a basic sector of the island’s economy, contributing significantly to its Gross Regional Product and Employment. At the same time it has produced significant social and economic problems. The island’s current tourist product,...