Tourism has been negatively impacted by the global COVID-19 pandemic, making it even more important for tourist … verify and modify the model of customer-based brand equity for a tourism destination (CBBETD) and its attributes for the …

Internet is commonly accepted as an important aspect in successful tourism promotion as well as destination marketing … loyalty in the tourism industry. This study proposes a structural model of the relationships among online promotion (OP … promotion could improve the destination loyalty. Finally, the academic contribution, implications of the findings for tourism …

Destination Image (DI) and tourists’ Destination Loyalty (DL) have been attractive topics in tourism discourse though … different groups from different regions. Tourism is a booming industry and plays a crucial role in Sri Lankan economic growth …. Western Europe has been the traditional source market for the post-colonial Sri Lankan tourism industry. The emerging trends …

In the recent years, the elderly foreign tourist segment has become increasingly important for the tourism industry … purposively. The criteria were senior tourists aged 55 or over and tourists vacationing in one of Bali’s tourism destinations … inhabitants, (3) comprehensive tourism infrastructure, and (4) comfortable tourism atmosphere …