Tourists' loyalty towards a tourism destination : the case of KwaZulu-Natal in South Africa
Year of publication: |
2019
|
---|---|
Authors: | Ezeuduji, Ikechukwu Onyekwere ; Mhlongo, Pamela S. |
Published in: |
EuroEconomica. - Galaţi : Editura Universitară Danubius, ISSN 2065-3883, ZDB-ID 2543175-4. - Vol. 38.2019, 2, p. 272-281
|
Subject: | brand loyalty | destination loyalty | tourism destination | KwaZulu-Natal | sub-Saharan Africa | Südafrika | South Africa | Beziehungsmarketing | Relationship marketing | Destinationsmanagement | Destination management | Tourismusmarketing | Tourism marketing | Urlaubsverhalten | Holiday behaviour | Tourismusregion | Tourism destination | Tourismuswirtschaft | Tourism industry | Tourismus | Tourism | Kundenzufriedenheit | Customer satisfaction | Markenführung | Brand management | Markenimage | Brand image |
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