The focus of this confirmatory research was on consumer attitudes towards the sustainability of fashion brands and how … respondents with purchasing power to examine their perception, awareness of, and attitudes towards sustainability and eco-fashion … that participants have a positive attitude towards the sustainability of fashion brands. Moreover, a positive correlation …

sustainable fashion using a local college in Abu Dhabi as the study population. The literature review highlights a potential gap … this gap by connecting the study to a Middle Eastern high-street fashion brand. The study uses components of Ajzen's Theory …, price, and fashion, rather than its sustainability appeal. …

Consumers’ perception, awareness, and behavior toward sustainable fashion were surveyed with a questionnaire in which … of this research was consumer attitudes toward sustainable business practices of fashion brands. Based on the conducted … research, differences were found between sexes in the perception of their own awareness of sustainability in fashion, where …

Problem definition: In high-product-variety businesses like fashion, mass production (MP) systems create environmental … overproduction, and recycling.Academic/practical relevance: There is increasing interest in mass-customizing fashion goods, not only … makers must (1) work on convincing consumers to wait for bespoke fashion, (2) target MP firms with low cost of variety (high …