Social cynicism, greenwashing, and trust in green clothing brands
Year of publication: |
2023
|
---|---|
Authors: | Policarpo, Manoela Costa ; Apaolaza, Vanessa ; Hartmann, Patrick ; Paredes, Mario R. ; D'Souza, Clare M. |
Published in: |
International journal of consumer studies. - Oxford [u.a.] : Wiley-Blackwell, ISSN 1470-6431, ZDB-ID 2141394-0. - Vol. 47.2023, 5, p. 1950-1961
|
Subject: | brand trust | conspicuous consumption | greenwashing | social cynicism | sustainable fashion | Vertrauen | Confidence | Konsumentenverhalten | Consumer behaviour | Mode | Fashion | Markenführung | Brand management | Markenimage | Brand image | Bekleidungsindustrie | Clothing industry | Öko-Produkt | Sustainable product | Bekleidung | Clothing |
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