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How construal-regulatory mode fit increases social media sharing
Thuy Pham; Septianto, Felix; Mathmann, Frank; Jin, Hyun … - In: Journal of consumer psychology : JCP ; the official … 33 (2023) 4, pp. 668-687
Persistent link: https://www.econbiz.de/10014370573
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How regulatory focus-mode fit impacts variety-seeking
Thuy Pham; Mathmann, Frank; Jin, Hyun Seung; Higgins, … - In: Journal of consumer psychology : JCP ; the official … 33 (2023) 1, pp. 77-96
Persistent link: https://www.econbiz.de/10014289733
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A step change in marketing communication education : the next urgent steps for research
Kerr, Gayle; Lings, Ian; Kitchen, Philip J. - In: Journal of marketing communications 30 (2024) 2, pp. 152-165
Persistent link: https://www.econbiz.de/10014529325
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Competitive advantage for life : an industry view of marketing communication education
Kerr, Gayle; Lings, Ian; Terry, Leigh; Richards, Jef; … - In: Journal of marketing communications 30 (2024) 2, pp. 265-281
Persistent link: https://www.econbiz.de/10014529358