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Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
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How construal-regulatory mode fit increases social media sharing
Thuy Pham
;
Septianto, Felix
;
Mathmann, Frank
;
Jin, Hyun …
- In:
Journal of consumer psychology : JCP ; the official …
33
(
2023
)
4
,
pp. 668-687
Persistent link: https://www.econbiz.de/10014370573
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How regulatory focus-mode fit impacts variety-seeking
Thuy Pham
;
Mathmann, Frank
;
Jin, Hyun Seung
;
Higgins, …
- In:
Journal of consumer psychology : JCP ; the official …
33
(
2023
)
1
,
pp. 77-96
Persistent link: https://www.econbiz.de/10014289733
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A step change in marketing communication education : the next urgent steps for research
Kerr, Gayle
;
Lings, Ian
;
Kitchen, Philip J.
- In:
Journal of marketing communications
30
(
2024
)
2
,
pp. 152-165
Persistent link: https://www.econbiz.de/10014529325
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Competitive advantage for life : an industry view of marketing communication education
Kerr, Gayle
;
Lings, Ian
;
Terry, Leigh
;
Richards, Jef
; …
- In:
Journal of marketing communications
30
(
2024
)
2
,
pp. 265-281
Persistent link: https://www.econbiz.de/10014529358
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