How has the digital environment affected advertising creativity? : digital's impact on the creative process, person, and product : a delphi study
Year of publication: |
2022
|
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Authors: | Goor, Petra ; Kerr, Gayle ; Jin, Hyun Seung |
Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 62.2022, 2, p. 118-130
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Subject: | Werbung | Advertising | Digitalisierung | Digitization | Kreativität | Creativity |
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