In December 2006 the Regulation (EC) No. 1924/2006 on the use of nutrition and health claims (NHCs) on foods was enacted in order to prevent consumer deception and to harmonise law within the EU. Against this background, this paper analyses the potential costs and benefits linked with NHCs and...

In December 2006 the Regulation (EC) No. 1924/2006 on the use of nutrition and health claims (NHCs) on foods was enacted in order to prevent consumer deception and to harmonise law within the EU. Against this background, this paper analyses the potential costs and benefits linked with NHCs and...

This paper examines the moderating effect of the blockchain-authenticated information to an individual's perceived level of uncertainty and thus influences personal affection and cognition processes in online shopping behaviors. The perceived level of uncertainty hides in consumers' emotions of...

Online reviews and trust cues are two core aspects of e-commerce. Based on these features, users can make informed decisions about the products and services they buy online. Although prior studies have investigated on various review characteristics, the writing style has been examined less...

This paper provides a deeper understanding of the role of social influences on positive eWOM behaviour (PeWOM) of heavy-users of online communities. Drawing on Social Interaction Utility Framework, Group Marketing and Social Learning Theories, we develop and test a research model integrating the...

Consumer-generated product reviews have proliferated online, driven bythe notion that consumers’ decision to purchase or not purchase aproduct is based on the positive or negative information about thatproduct they obtain from fellow consumers. Using research on informationprocessing as a...

A growing reliance on the Internet as an information source when making choices about tourism products raises the need for more research into electronic word of mouth. Within a hotel context, this study explores the role of four key factors that influence perceptions of trust and consumer...

Empfehlungen von Freunden und Bekannten spielen im Marketing seit jeher eine große Rolle. Durch die zunehmende Digitalisierung und das Web 2.0 hat das sogenannte Word of Mouth jedoch eine neue Dimension bekommen. Bewertungen im Internet sind für jeden schnell zugänglich und werden für oder...

This paper investigates the informational content of online reviews. For the case of hotels, we model how the length of the stay shapes the variance of review scores. Grounded on violations of temporal monotonicity, errors in recall and hedonic adaptation theories, we first present a...