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Antecedents and consequences of panic buying : the case of COVID-19

Prentice, Catherine; Quach, Sara; Thaichon, Park - In: International journal of consumer studies 46 (2022) 1, pp. 132-146

Persistent link: https://www.econbiz.de/10012808005

Exploring the role of omnichannel retailing technologies : future research directions

Thaichon, Park; Quach, Sara; Barari, Mojtaba; Nguyen … - In: Australasian marketing journal : AMJ ; official journal … 32 (2024) 2, pp. 162-177

Persistent link: https://www.econbiz.de/10014631686

Digital technologies : tensions in privacy and data

Quach, Sara; Thaichon, Park; Martin, Kelly D.; Weaven, Scott - In: Journal of the Academy of Marketing Science 50 (2022) 6, pp. 1299-1323

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Chatbots in frontline services and customer experience : an anthropomorphism perspective

Nguyen Tuyet-Mai; Ferm, Lars-Erik Casper; Quach, Sara; … - In: Psychology & marketing 40 (2023) 11, pp. 2201-2225

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Effective online engagement strategies through gamification : a systematic literature review and a future research agenda

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Understanding high-involvement product purchase through an innovative machine learning approach : a case of housing type choice

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Doing more with less : an integrative literature review on responsible consumption behaviour

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Identifying the influence of obsolescence risk and health beliefs in fitness wearable healthcare technology

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Enhancing client loyalty of advertising agencies : the influence of creativity and inter-firm relationships

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Exploring the Role of Omni-Channel Retailing Technologies : Empirical Insights and Future Research Directions

Thaichon, Park; Quach, Sara; barari, mojtaba; Nguyen, … - 2022

Technological advances allow the development of an omnichannel strategy to create a seamless experience for customers. This study has adopted a systematic literature review approach to examine, synthesize, and extend a body of literature in the area of omnichannel retailing and the role of...

Persistent link: https://www.econbiz.de/10014083549