serviceorientierte Dienstleistung wahrgenommen. Controlling – im Sinne von Führungsunterstützung – kann sachgerecht nur über eine …

&L publications are spread across 44 scientific journals, which include marketing and non-marketing journals or those from other …

CRM brand Personality, CRM purchase intention, Cause Related Marketing (CRM), Consumer culture, cross-cultural study …The purpose of this study was to compare the effect of culture on consumers’ attitudes toward Cause-Related marketing … brand image and (5) CRM purchase intention (6) Warm glow? ; B: Do consumers respond differently to Cause-Related Marketing …

Commodities market, marketing, financial services. - Warenbörse, Dienstleistungsmarketing …

to services marketing by identifying the factors of during and post-services that are affected by customers' prior …