This study investigated the purchase behavior of season ticket holders for intercollegiate football games at the NCAA … in the decision-making process of whether or not to renew season tickets. The results showed that football season ticket … holders at this level tend to place a great importance on performance-related variables, probably because football is viewed …

Football sport marketing has been considered a tool, on economizing sports, producing the value added and an important … solution for earning income through sports. The aim of this study was to investigate the role of football marketing in the … consisted of football experts, economists, management experts and football fans. The statistical sample was selected from a …

have focused on the intention to hire. Instead, we rely on a virtual labour market, the Fantasy Football Premier League …

that influence football teams to replace their coaches by using panel data for 33 US National Football League's (NFL) teams … (while controlling for unobserved heterogeneity) suggesting that organizations learn from changes. Also, football teams are …