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1
Longitudinal study on the performance of US pharmaceutical firms : the increasing role of marketing
Pattikawa, L. H.
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003484699
Saved in:
2
Relevanz von Werbeeinstellungen zur Kontrolle langfristiger Werbewirkung im Fall etablierter Konsumgütermarken
Schlichthorst, Marisa
-
2006
bezüglich der
Werbung
eine bedeutendere Rolle für die Beeinflussung des Kaufverhaltens als die Werbeeinstellung und eignen sich …
Persistent link: https://www.econbiz.de/10003428351
Saved in:
3
Leistungspolitik privater Radiosender am Werbemarkt
Pezoldt, Kerstin
;
Schultz, Julia
-
2009
Gewinne erwirtschaften. Sie müssen den Werbungtreibenden attraktive Möglichkeiten bieten, um ihre
Werbung
zu platzieren. Von …
Persistent link: https://www.econbiz.de/10009505965
Saved in:
4
Relevanz von Werbeeinstellungen zur Kontrolle langfristiger Werbewirkung im Fall etablierter Konsumgütermarken
Schlichthorst, Marisa
-
2008
bezüglich der
Werbung
eine bedeutendere Rolle für die Beeinflussung des Kaufverhaltens als die Werbeeinstellung und eignen sich …
Persistent link: https://www.econbiz.de/10010492251
Saved in:
5
Journal of
advertising
research
Oxfordshire [u.a.] : WARC
;
[New York, NY] : Advertising …
;
…
-
Volume 33, issue 1 (January 1993) [?]-
Persistent link: https://www.econbiz.de/10001637225
Saved in:
6
Erfolgsfaktoren der
Werbung
im Produktlebenszyklus : ein Beitrag zur Werbewirkungsforschung
Schürmann, Uwe
-
1993
Der
Werbung
kommt im Lebenszyklus von Produkten eine Schlüsselfunktion zum Ausbau und zur Sicherung des Markterfolges … zu. Dabei muß sich die
Werbung
an den strategisch relevanten Situationsbedingungen, wie sie in der Taxonomie des …
Persistent link: https://www.econbiz.de/10011960566
Saved in:
7
Werbung
: Lehr-, Studien- und Nachschlagewerk
Kloss, Ingomar
-
2016
-
Dritte, völlig überarbeitete und stark erweiterte Auflage
Persistent link: https://www.econbiz.de/10011898034
Saved in:
8
Werbung
mit Geschichte : eine inhaltsanalytische und experimentelle Untersuchung der Werbewirkung von History Claims in Anzeigen
Hunold, Daniel
-
2016
Werbung
, Geschichte, Werbewirkung, Anzeige, History Claims, Brand, Heritage, History,
Advertising
…
Persistent link: https://www.econbiz.de/10012548327
Saved in:
9
Marketing, other intangibles, and output growth in 61 United States industries
Sveikauskas, Leo
;
Soloveichik, Rachel
;
Garner, Corby
; …
-
2023
Persistent link: https://www.econbiz.de/10014514544
Saved in:
10
Assessing self-selection biases in online surveys : evidence from the COVID-19 health behavior survey
Donzowa, Jessica
;
Perrotta, Daniela
;
Zagheni, Emilio
-
2023
Persistent link: https://www.econbiz.de/10014424135
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