Advertising : a decision-making approach
Charles H. Patti; Charles F. Frazer
| Year of publication: |
1988
|
|---|---|
| Authors: | Patti, Charles H. |
| Other Persons: | Frazer, Charles F. (contributor) |
| Publisher: |
Chicago [u.a.] : Dryden Press |
| Subject: | Werbung | Advertising | USA | United States |
| Extent: | XXXI, 590 S Ill., graph. Darst |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | English |
| ISBN: | 0-03-071687-X |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013467906