Purpose Service innovation is a key source of competence for service enterprises. Along with the emergence of … crowdsourcing platforms, consumers are frequently involved in the process of service innovation. In this paper, the authors describe … the crowdsourcing ideation website-MyStarbucksIdea.com-and find the motivations of customer-involved service innovation …

orientation on marketing performance through a strategic bridge variable, service innovation capability, and consumer … value innovation for attracting customers and as a stepping-stone for enhancing marketing performance. Data were collected …

important sources of innovation. The findings suggest that personas that were constructed based on the results from an online …

products rather than services. However, research in service related innovation activities is highly rewarding, as the service …The majority of service providers have recognized the need to develop innovative services that meet sophisticated … customer needs on time. Because of structural changes in the market, rising costs and shorter lifecycles of services and …